Factors affecting the decision of choosing university: the case study at Quy Nhon University
Abstract
This research was conducted to determine factors affecting the decision of choosing Quy Nhon University to study. Data was collected from a survey of 500 students learning at 12 faculties. Cronbach’s alpha test results, exploratory factor analysis (EFA) and multivariate regression analysis pointed out that teaching staff; the University’s facilities; Prestige, training programs, and admission conditions; Financial conditions; Influence from other individuals are five factors that affect the decision of choosing Quy Nhon University for studying. There are no evidence of the impact of two elements including future employment opportunities and the University’s communication effort.